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Google has long been known as the go-to search engine for consumers and has secured over 90% of the search engine industry.
And guess what? The search engine giant has released new features powered by generative AI.
These new features can significantly benefit businesses looking to increase their online presence, improve website traffic, and enhance the user experience.
In this blog post, we will dive into generative AI and Google Search's new features and how it improves Ecommerce SEO.
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Understanding Generative AI
Generative AI, also known as Neural Networks, is a subset of artificial intelligence that creates original content. It works by analyzing data and patterns, then generating unique content based on the analysis.
With generative AI, the possibilities are endless, as it can create new images, videos, text, and audio. This process can save businesses a lot of time and money in content creation while still achieving quality and originality. For example, Chat GPT, Midjourney soundraw, and image generation tools are some examples.
Today, Google has integrated generative AI into its new features to provide better search results with minimal human intervention. It helps Google understand user queries better and delivers more relevant results. This means that businesses that optimize their website content can benefit from their sites showing up more in search results.
Before we dive into Google's new AI search feature, let's have a look at Google Shopping Graph.
Google Shopping Graph
Google's Shopping Graph is a machine learning-powered dataset that revolutionizes online shopping. It contains billions of global product listings with detailed information, including availability, reviews, materials, and sizes.
With over 35 billion listings, the Shopping Graph enables users to find products that meet specific criteria by scanning listings and gathering data from the web. It powers various shopping features, such as "shop the look" and buying guides, providing users with inspiration and valuable insights.
Google's Shopping Graph ensures that users have access to the latest shopping information, making their online shopping experience more convenient and informed.
Google's AI Search Feature
Google has been actively promoting its AI-powered text and image tools, and now they have launched a new shopping feature that enables customers in the United States to virtually "try on" women's tops.
By leveraging AI-generated clothing versions from various brands, Google presents realistic models of different sizes, ranging from XXS to 3XL, allowing users to visualize how the clothes would appear on their own bodies. Hence, this innovative AI application tackles common online shopping challenges like finding the right fit and accurately assessing clothing quality.
Utilizing a combination of actual model images and Google's Shopping Graph, Google's AI tool showcases how the outfits would gracefully drape and conform to the human form.
When searching for shirts, users will come across a "Try On" badge next to relevant clothing items. This allows them to explore multiple models for each size.
In addition, the tool offers guided refinements for users to narrow down their search based on different preferences.
It's worth noting that this feature is exclusively available on Google Shopping, requiring users to conduct a separate search to check the availability of desired items on the brand's website.
While there are a few remaining issues to be addressed, such as displaying images for unavailable sizes and the variability of women's clothing sizes across different brands, furthermore, this tool holds the potential to foster greater inclusivity and diversity within retailers and the fashion industry as a whole.
Although some skepticism exists regarding the reliability of Google Shopping's image recommendations, the introduction of this tool brings us one step closer to fulfilling the desire for a personalized and interactive online shopping experience.
Apart from the new Google AI search feature, here are some other features available to facilitate a faster, relevant search experience for users.
Google SERP Featured Snippet Ranking
Google's new passage-based ranking is another feature powered by generative AI. It focuses on providing users with the most relevant passages or sections within a page instead of the entire page's content. This can be necessary, especially when looking for information on a page with multiple topics.
As a business, the passage-based ranking can positively impact your website. Suppose your website provides in-depth information on different topics. In that case, this feature can help your website rank better for specific queries. This results in more traffic to your website, improved engagement, and a better user experience.
Here is another feature that can impact how users interact with your business. Google Lens can recognize images and text in real time, making it easier for users to access information quickly.
Its camera interface identifies objects in real time, providing the user with relevant information like pricing, reviews, and product information.
A business, including image optimization, can benefit from this feature because it increases your website's visual prominence in the search results.
Furthermore, users can easily discover your products and services as they can get more information by merely scanning product images.
Lastly, Google's voice search feature is another critical feature powered by AI. The feature leverages machine learning, natural language processing, and speech recognition to deliver relevant responses to user queries.
Businesses that optimize their content for voice search are better placed to gain a competitive advantage. Optimizing for voice search requires a different approach than optimizing for text search and benefits businesses with excellent conversational content, long-tail keywords, and featured snippets.
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AI-powered features can enhance how businesses interact with users online. The new generative AI-powered features in Google Search provide more personalized and user-focused experiences. With generative AI-driven search results, users can more easily find relevant information when searching, while businesses can benefit from an improved ability to rank higher in results through better content optimization.
As a marketer, entrepreneur, website owner, B2B enterprises or organizations, you stand to benefit significantly from these new additions. So, take advantage of Google's new features and leverage them to enhance your online presence, attract new customers, and retain them.