What is the client's brief?
As a well-known insurance provider in Sri Lanka, Ceylinco wants to increase the brand awareness among their target audience during the time period of Sinhala-Tamil New Year 2020.
What is our approach?
In order to establish brand awareness among the target audience, we have identified that we need to come up with a continues engagement process that we can win over the target audience for the suggested engagement platform. The key approach was to build up the high level of engagement between the target audience and Ceylinco via the suggested portal which provides the brand awareness for the users.
What is the Solution?
With the bolster of the New Year session, we were come up with an online Awrudu game portal that users can engage with different kinds of traditional games. The key approach was to ensure that a large amount of the target audience could engage with this game portal in order to win the price that offered by Ceylinco.
Our Success story
The successful establishment of the Ceylinco online game portal was measured with the high level of user engagement which has led to the brand awareness among the target audience about the Ceylinco brand.