7 SEO platforms for Enterprises : How to choose? Ogilvy Martech

Enterprise SEO can be complicated and time-consuming when there are hundreds, or millions of pages, sites, and keywords to manage and optimize. Because of the load of tasks that has to be done weekly, monthly or daily, investing in an enterprise platform can away most of the repetitive, heavy or tedious work.

However, it can be difficult to choose which Enterprise SEO Software is best for ranking your website in search engines and maximum SERP results for your enterprise business.

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In this post, you will learn

The key features of enterprise SEO tools
What to consider when choosing the best enterprise SEO platforms
Top enterprise SEO platforms and tools

Let's dive in!

What are Enterprise-Level SEO Platforms and their key features?

When it comes to optimizing enterprise websites for search engines, SEO platforms are a must. These platforms have a wide range of useful features that can help you improve your website's search engine rankings and audit website SEO ranking issues with actionable insights on improvements.

In terms of enterprise platforms for SEO, understanding the objectives, benchmarks, and key features you need is important. When you're aware of these, you can decide on the tools useful for your team and company.

Here are some of the key features that are useful for SEO:

01. Keyword research

With this feature, you can find the search queries of your target audience, organic search queries with the search volumes and user intent.

Moreover, the keyword gap analysis tool is another great feature to find keywords that your competitors are ranking for, but you aren't.

02. Site Audit

Site audits analyze your website's page speed performance, issues related to technical SEO, search visibility, on-page SEO and identify areas that need improvement.

03. Competitor research

A core component of enterprise SEO is conducting competitor research. So, it is crucial to understand the performance of competitors. For this, competitor domain analytics, keywords search ranks, and their top-performing pages can help explore the information you need.

With competitor analysis, you can learn from the strategies that other websites are using to rank high on search results.

04. Rank tracking

Page rankings are also an essential feature to show you where your web pages rank on search engine results pages (SERPs). With this feature, you can track the position of your website on SERP for certain keywords.

05. Reports

Another core feature of an enterprise platform is auto-generated reporting. Reporting gives you insights into the performance of your SEO campaigns and the ranking data. Hence, you can schedule weekly or monthly reports to measure the progress of your efforts.

And all these features work together to help businesses get more organic traffic and more leads.

What to Consider When Choosing an Enterprise SEO Platform

When it comes to choosing the best enterprise SEO tools for your organization, there are some things you should keep in mind.

Is the reporting insightful?
How simple is it to utilize the platform?
Do they provide 24/7 technical support?
Does the platform include "must-have" features?
Does the platform offer integrations with other tools?
Does the vendor appear to comprehend our company's needs in terms of marketing?

Top 7 Enterprise SEO Platforms for Enterprises

As an enterprise, choosing the right SEO platform is critical for improving your online visibility and driving more traffic to your website. In fact, there is a diverse range of tools that can help you achieve your goals.

Whether you're looking for keyword research tools, link analysis capabilities, or advanced reporting functionalities, there's a platform out there that can help you streamline your SEO efforts and stay ahead of the competition.

From our experience, here are the top platforms we've discovered for enterprise SEO:

01. SEMrush

First up on the list is SEMrush. This is an essential tool for enterprises to reduce the hours spent on keyword research, checking website rankings and generating content ideas.

SEMrush is an all-in-one SEO tool. With its SEO capabilities and features, it is ideal for SEO teams and for maximizing enterprise SEO efforts.

With the robust collection of tools, this is perfect for enterprises to find new prospects in digital marketing and rank them according to search volume, keyword difficulty, and the level of competition you'll encounter.

Here's a list of tools available within the platform:

Features:

Custom plans are available.
Comprehensive backlink analysis tools that can help you identify both good and bad backlinks.
Powerful keyword research features that allow you to see the competitive landscape in any market.
A highly comprehensive suite of tools, including research and reporting tools, content optimization features, local SEO, and link-building capabilities.

02.MozPro

Another great, beneficial tool that has been in the industry is MOZ Pro. It's an excellent tool to optimize on-page SEO and for link building.

By assessing the content on your pages and offering suggestions for how to improve your web design and digital marketing, MOZ Pro helps you with on-page SEO.

Scores for page optimization demonstrate how well your pages satisfy searcher needs and offer suggestions for how to raise your score. Additionally, depending on websites that rank for related keywords, you'll receive personalized recommendations for the keywords you should use while creating new content.

Features:

Custom plan for enterprises
Easy-to-use dashboards featuring visualizations of your data.
A useful rank tracker that allows you to monitor how your pages are performing over time.
Comprehensive set of SEO tools, including keyword research and tracking, on-page optimization features, and link building tools.

03.Market Muse

Next is one of the best content optimization tools for enterprises. MarketMuse provides artificial intelligence-powered content research to assess how well your material covers your chosen topic.

The in-app editor provides immediate feedback as you make edits and suggests new keywords to include, along with how many times they should be included.

You can also compare your new content to your competitors' top-ranking material to capitalize on any themes they didn't cover and deliver more benefit to your target demographic. With relevant keywords displayed directly in the editor, you can spend less time researching and more time generating outstanding content.

Features:

ChatGPT integration
Briefs on Unlimited Content
Tracking of managed topics
Domain (analysis) for any number of pages within one or more domains

04.BrightEdge

Bright Edge's recommendations can help you target the right audience and ensure that you are capturing their attention through your marketing efforts by analyzing the user intent behind their search queries.

Their Share of Voice measure shows how much space your content occupies on search engine results pages (SERP) in comparison to that of your rivals.

By doing this, you can increase brand recognition, give your content development top priority, and keep up with emerging trends. View the H1 tags, meta descriptions, and backlinks of your top competitors' websites in one dashboard to compare them to your own.

Features:

A comprehensive set of SEO tools, including keyword research and tracking, on-page optimization features, and link-building tools.
Robust analytics platform with real-time insights into website traffic and performance.
Automation capabilities that allow you to quickly implement changes across multiple sites.

05.seoClarity

seoClarity performs enterprise website audits that include over 100 technical SEO health checks, including broken links, 404 errors, and duplicate content. Unlimited site audits mean that you can crawl your site as often as you want, which is perfect for troubleshooting unexpected ranking dips.

Along with finding technical issues, you can also quickly add meta-titles, descriptions, and alt tags for pages that are missing them. The reports are even customizable to only show the most important metrics.

Features:

A comprehensive suite of SEO tools, including keyword research and tracking, on-page optimization features, website auditing, SERP tracking, and link-building capabilities.
AI-powered insights allow you to quickly identify opportunities for improvement and prioritize tasks.
Automation capabilities that make it easier to quickly implement changes across multiple sites.

06.SparkToro

SparkToro acts as more of a stand-alone solution than a fully-fledged suite, yet it deserves to be included on our list. SparkToro offers thorough audience analysis for traditional SEO as well as social media profiles.

You'll notice who your intended audience has been following on social networks and what topics they discuss on a regular basis. These findings can then be utilized in your company’s SEO strategy.

Analyzing your ideal customer base can help you prioritize your content marketing ideas based on their interests and preferences. This approach can also help you discover new ideas and overcome writer's block when developing content.

SparkToro offers a free plan to allow you to test out its features, but for the most effective results, you should upgrade to a premium tier.

Features:

Multiple users.
Top social results
Top text insights outcomes
Top website results are displayed.
Unlimited searches in the Business plan
Gives search data on Reddit, YouTube, and Podcast
Demographical insights of work experience, education, skills, and interests

07.Linkdex

Linkdex offers outstanding link-building features. In addition to identifying the websites that link to your competitors and your pages, you can make remarks for each connection you're developing to demonstrate to your team where you are in the process.

Task management is one of Linkdex's most useful management functions. You can assign, check off, and assess various SEO tasks from a single convenient dashboard. With Linkdex's powerful monitoring and forecasting features, you can also evaluate which optimization modifications will have the greatest impact. You can then narrow the research to the zip code level for local visibility.

Features:

Unlimited crawling
Outreach campaign manager
Task management and workflow
Backlinks and relevance assessment

What to Consider When Choosing Enterprise SEO Tools?

When it comes to choosing an SEO platform for enterprise-level websites, there are some things you should keep in mind.

First and foremost, the platform needs to be able to handle the size and complexity of your website. It should also provide in-depth data analysis and reporting, as well as customizable dashboards that allow you to easily see the metrics that matter to you.

Another important factor to consider is the level of technical support that's available. You want a platform that offers responsive, knowledgeable support that's available whenever you need it.

Lastly, look for a platform that offers integrations with other tools you're already using, such as Google Analytics or SEMrush. By keeping all of these factors in mind, you can find an SEO platform that's ideally suited to help you grow your enterprise-level website.

Key Takeaways

When choosing an SEO platform for an enterprise-level website, it is important to consider several factors including the size and complexity of the website, the depth of data analysis and reporting capabilities, technical support availability, and integrations with other tools.

By researching each available option, you can find the SEO platform that is best suited to meet the needs of your enterprise-level website.

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