4 Types of SEO Services to Invest: Boost Organic Traffic 2023

Simply having a website won't bring in any traffic. It can sometimes be challenging to determine why you aren't receiving the desired amount of traffic. Because of this, you would've turned towards hiring SEO companies and SEO services to optimize your website.

Before you hire an SEO company, a freelance SEO expert, or an in-house SEO expert, you should be aware of the types of SEO services you should prioritize first.

Whether you're a B2B company, or a small business, Search Engine Optimization (SEO) is a powerful marketing tool to increase online visibility and drive more traffic to their websites.

Not sure where to begin?

Choose the most relevant SEO services to promote your website by getting an insight on the types of SEO services available. It may also give you the confidence to do some of the problem-solving yourself and leave the rest to an SEO agency.

In this blog post, we'll take a closer look at the different types of SEO services and how to choose the right one for your business.

Table of content:

  1. What are the 4 main types of SEO?
  2. How to choose the right type of SEO service?
  3. What are the SEO services offered at Ogilvy Martech?
  4. Concluding thoughts

Let's dive right in.

What are the main types of SEO services?

There are 4 main types of SEO that can help you drive traffic, rank higher and to boost the online visibility of your website.

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO
  4. Local SEO

1. What is On-Page SEO?

This is probably the type of SEO you're used to. All the elements that the visitors to your website will view fall under the category of on-page optimization. That mainly implies content.

These On-Page SEO elements are:

  • Optimizing page titles
  • Optimizing meta descriptions
  • Headers
  • Content
  • Images
  • internal links

This type of service focuses on creating a user-friendly experience that helps search engines crawl and understand the content on your website. High-quality, helpful, relevant content is the foundation for effective on-page SEO.

Furthermore, informational content must offer solutions to issues that your target audience is having and that no other pages are addressing in order to rank well (or, at the least, solve those problems better than other available resources). You need to share only the best information.

According to Rand Fishkin, a well-known SEO expert from Moz, your content ought to be ten times as good as other online material. This also means that if your content completely outperforms everything else, it will rank highly.

On-page SEO services include:

  • Giving each significant page of a website a target keyword.
  • Enhancing the page titles to target those keywords.
  • Modifying an online store's item descriptions.
  • Updating a blog with the latest content.
  • Changing the format of an outdated article or service page.
  • You may provide content structure using the appropriate HTML tags.
  • Developing a content strategy for every stage of the customer journey.

It may be necessary to improve your on-page SEO if the content of your website doesn't target keywords or is ineffective.

2. What is Off-Page SEO? 

Off-Page SEO is the process of improving your website's external pages in order to raise its search engine rankings.

These off-site services include:

  • Outreach to influencers
  • Guest blogging
  • Link building
  • Social media marketing

Increased authority, credibility, and relevance for your website are crucial characteristics that search engines consider when ranking websites. Off-Page SEO can help with these aspects.Backlinks are off-page SEO's main building block. This is where external websites that are relevant to your business and have a high Page Authority place a link back to you.

Here's how to strengthen the off-page SEO for your company's website:

You start by doing research and posting an educational article on cat allergies on your website. Then, a different website references your article in their own research on common pet allergies. With a link to your website, they cite you as a source.Your backlink would be created by that link, which would improve your SEO. When they come from reliable websites, search engines like Google consider them to be positive signals.

If you have excellent content but no rank, you might need to opt for Off-page SEO services.

 3. What is Technical SEO?

Technical SEO is the process of enhancing your website's technical components to raise its search engine rankings. According to Russ Jones of Moz, Technical SEO can be defined as "Any sufficiently technological action made with the intention to enhance search results."

Few technical SEO elements are:

    • Crawlability
    • Indexability
    • PageSpeed

Technical SEO services include:

  • Performing a technical site audit
  • Finding and removing duplicate content and directing Google to your site's robots.txt file.
  • Having a sitemap that is easy to understand.
  • increasing page speed by reducing file size and code complexity.
  • Managing a crawling budget.
  • Website migration.
  • Adapting the website to mobile devices.

With the help of technical SEO, you can make sure that search engines can quickly crawl, index, and comprehend the content on your website. Indexing your website in a way that makes it easy for Google's web bots to crawl and index it is one aspect of technical SEO. 

To make your website load faster, you can use more technical SEO techniques like compressing your site's image files (technically on-page SEO). Additionally, it involves making your website mobile friendly. With so many people utilizing mobile devices to search and browse the web, Google is now highly interested in this indicator for page rankings.

 4. What is Local SEO?

Local SEO is the practice of optimizing your website and online presence to rank higher for local searches. This type of service includes optimizing Google My Business, citation building, and local link building. Local SEO helps local businesses rank higher for local searches and appear in the local pack.

Local SEO Services include, but are not restricted to:

  • Taking care of online citations.
  • Creating a Google Business Profile.
  • Tracking and selecting regional keywords.
  • Creating website content to cater to local searchers.
  • Making use of local relationships to form alliances and backlinks.

Local businesses that wish to rank well in search engines should continue to concentrate on their on-page, off-page, and technical SEO. The list above includes activities that have an immediate impact on local rankings (in addition to standard SEO best practices).


 How to choose the right type of SEO Service?

To choose the right type of SEO service, it's important to understand your business goals, target audience, and budget. 

If you're a local business looking to improve your online visibility, then local SEO would be the right choice. If you're an e-commerce website looking to increase product visibility, then e-commerce SEO would be the best option. Hence, "good SEO" depends on the target audience and competitiveness in your market.

It's important to work with a reputable SEO agency that can provide customized solutions that meet your unique needs.

To determine what kind of SEO services you could require, follow these steps:

1. Conduct a content audit

Conducting a content audit will show you how well and poorly your site's content is performing.

2. Perform a technical audit

With Google Search Console, you can also perform a free technical assessment of your website.

Click on Core Web Vitals on the dashboard.

This analysis will let you know whether your website has any technical problems that can scare visitors away and harm your SEO.

3. Run a backlink audit

Examine the backlink profile of your website to see whether it contains trustworthy or spammy links that could be detrimental to the off-page SEO health of your website.

You'll receive practical suggestions on how to build a stronger backlink profile via the SEMrush Backlink Audit tool (also accessible with a free SEMrush subscription).

Based on the results, you can hire an SEO company to strategize and optimize your website. 

What are the SEO services offered at Ogilvy Martech? 

Ogilvy Martech is an award-winning web design and SEO company with over 10 years of experience. We help businesses to grow their online presence exponentially with data-driven strategies and purposeful goals.

Concluding Thoughts

In conclusion, SEO is a complex and ever-changing field that requires a combination of different types of services to improve your website's rankings. By understanding the different types of SEO services and working with a reputable agency, you can increase your online visibility, drive more traffic to your website, and achieve your business goals.