5 B2B e-commerce Trends to Watch Out For in 2023

Estimated reading time: 5 minutes

As online shopping continues to grow, B2B e-commerce is expected to reach $20.9 trillion by 2027.

As an entrepreneur or e-commerce developer, keeping up with the latest e-commerce trends is crucial to stay ahead of the competition.

And in the B2B space, this is especially true as more businesses turn to e-commerce to increase revenue and streamline operations.

In this post, we'll discuss the emerging top e-commerce trends in B2B e-commerce that will dominate in 2023. We'll explore how these trends will enhance the customer experience, increase sales and revenue, and give merchants a competitive edge.

Let's deep dive into the future of B2B e-commerce!

1. Mobile Optimization

If you need to raise your e-commerce sales, the importance of a seamless mobile shopping customer experience can't be emphasized enough.

By 2023, experts predict that more than 50% of B2B e-commerce transactions will be completed through mobile devices and will account for nearly 73% of all e-commerce sales. And it's even more important because 62% are reluctant to purchase or return to a website due to a negative mobile shopping experience.

This means that mobile optimization will be key for online businesses looking to stay competitive.

To prepare for this trend, make sure your website is mobile responsive, has a streamlined checkout process, and is easy to navigate on a smaller screen, loads quickly, and provides a seamless checkout process.

Additionally, consider developing a mobile app that offers added features or conveniences for customers.

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Voice search statistics

As technology continues to advance, so does the way we search for products online.

In 2020, nearly 50% of all searches were done through voice assistants like Amazon Alexa and Google Home. However, in 2023, this is predicted to be an emerging e-commerce trend that will be popular for shopping online.

So, how can you optimize your website for voice search?

To optimize for voice search, make sure your website is optimized for natural language queries.

Use long-tail keywords that match the natural language in your product descriptions and include voice search optimization in your overall SEO strategy.

This will help improve your search rankings and drive more traffic to your website.

3. Social Commerce

With over 3.8 billion social media users worldwide, it's no surprise that social commerce is becoming increasingly popular. At present, 46% of B2B buyers use social media platforms to learn about potential solutions, 40% to compare options, and 35% to get the information they need before making a purchase.

B2B businesses can leverage social media channels like Instagram and Facebook to showcase their products, engage with customers, and drive sales.

To optimize for social commerce, make sure your brand is active on the appropriate social media platforms for your niche, and that you have well-optimized social profiles. 

Further, influencer marketing, to promote an e-commerce brand for your business.

So, if you haven't already, it's time to start thinking about how you can integrate social commerce into your B2B e-commerce strategy.

4. Personalized Online Shopping

Benefits of personalization

Personalization is essential for creating a purchasing experience that leaves your consumers feeling valued.

A Forrester survey found that 52% of B2B leaders prioritize personalization by implementing marketing and technology to assure success.

According to a McKinsey & Company survey of nearly 3,500 decision-makers in 12 regions, clients desire a more personalized experience in addition to channels and ease.

Consumers today expect a personalized shopping experience that caters to their individual preferences.

But how can you provide a personalized, seamless shopping experience?

  • Artificial intelligence (AI) and machine learning algorithms can help create personalized suggestions and offers to shoppers. As a result, this will contribute to data-driven insights to provide personalized product recommendations.
  • For example, offer targeted promotions, and create a customized shopping journey that keeps customers engaged and loyal and returns.
  • Creating abandoned cart advertisements to remind clients of overlooked items.
  • Showing consumers that you're interested in what they're looking for improves the user experience, while also increasing B2B purchases.

5. Video Content

Video content has been growing in popularity for years, and this is unlikely to change in the near future. According to a recent study, 91% of customers want to see more online video content from brands (Wyzowl, 2023).

Video content not only helps to increase customer engagement and conversions but also increases brand awareness and loyalty. The majority of the marketing professional (78%) believe that videos have directly increased sales, while 86% believe that videos have boosted traffic to the website.

E-commerce businesses can use video content to showcase their products, give product demos, and create engaging brand stories. 

They will need to create video content optimized for different platforms like YouTube, TikTok, and Instagram Reels to reach their target audience.

6. Sustainability

sustainable products

As worldwide awareness of climate change grows, an increasing number of businesses are launching sustainability efforts. And, while these objectives are beneficial to the environment, they are also beneficial to business.

After all, studies show that customers are 4.3 times more loyal to eco-friendly firms, and conversion rates improve by up to 20%.

Using sustainable packaging is an excellent approach to demonstrate your company's commitment to sustainability.

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The Future of E-commerce for B2B in 2023:

As B2B e-commerce continues to grow, these emerging trends will have a significant impact on the industry.

Stay ahead of the competition by optimizing your B2B e-commerce business website for mobile, voice search, social commerce, personalized online shopping, and video content.

By adopting these 5 trends, you can provide buyers with a seamless online shopping experience that is personalized, engaging, and convenient.

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