Top B2B Marketing Automation Platforms(Free +Paid)

Are you still deciding which B2B marketing automation platforms to invest in this year?  

Get started with these marketing automation tools for your B2B, SMB, and e-commerce.

If you're a marketer or a solopreneur, learn the benefits of automation and how to optimize marketing tasks with the best automation tools. 

Skyrocket your website performance with our B2B services.



Table of contents:

  • What are marketing automation platforms?
  • What are the best B2B marketing automation platforms?
  • HubSpot
  • Omnisend
  • EngageBay
  • Klaviyo
  • SendinBlue
  • How to choose the best marketing automation platform for business?
  • Key Takeaways



What are marketing automation platforms?

Types of Marketing Automation


Marketers use B2B Marketing Automation platforms to help simplify and automate daily repetitive tasks with software. Further, these tasks include email marketing, drip sequences, CRM updates, sending SMS, lead rotation, etc. 

In addition, marketing automation tools unleash productivity giving you more time to work on priority projects while you automate your marketing tasks. 

For example, you can automate sending new leads by sending a welcome newsletter or scheduling weekly SMS messages without a last-minute hassle. 

Moreover, these marketing automation platforms for B2B gather useful information to help create more personalized marketing campaigns and boost conversion rates.



What are the best B2B marketing automation platforms?

01. HubSpot

HubSpot Marketing Automation Software


HubSpot is one of the most feature-rich marketing automation platforms. 

With HubSpot's marketing automation features, you can create simple or advanced conditional workflows using an intuitive visual board.

However, the tool can be difficult to master, but once you do, the creative possibilities are limitless. 

Nevertheless, you can create straightforward email list autoresponders or a sophisticated network of rules that targets particular users with the ideal email, live chat, website experience, and more.

In addition, HubSpot's automation tools go far beyond email, helping you to scale your growth and spend less time on monotonous tasks.


  • SEO analytics
  • Email marketing
  • Form automation
  • Mobile optimization
  • 1:1 technical support
  • Email and in-app chat support
  • Omni-channel marketing automation
  • Marketing asset comparison reporting


The email and form marketing automation solutions from HubSpot are free. Paid editions of Marketing Hub, which start at $45 a month, offer more features and access.

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02. Omnisend

Omnisend Home Page


Omnisend is an omnichannel marketing automation software designed for e-commerce. It is easier to start with. The pre-build templates offer great automation workflows for any audience.

Furthermore, the best feature of Omnisend is that it allows numerous channels to be incorporated into a single automation workflow. These include push notifications, Facebook Messenger, email, and SMS. 

Moreover, pre-built professional templates and user-friendly builders help to create workflows, forms, landing pages, pop-ups, and emails faster.


  • 500+ Emails per month
  • A/B Testing
  • Endless segmentation
  • Unlimited custom events
  • Automate emails and SMS
  • Reports on sales and performance
  • Pre-built workflows & automations
  • 24-hour email and live chat support

Pricing: For small-scale organizations, Omnisend offers a free subscription with basic email marketing automation. The paid options start at $16 per month. These will be advantageous to medium-sized to large organizations.


03. EngageBay

EngageBay Home Page


EngageBay is an all-in-one suite marketing automation platform for small to medium businesses. The platform offers marketing, CRM Sales, and Service Help desk options.

Moreover, live chat, social media management, and email marketing, SMS marketing are more features of the tool. 


Engage Bay Home Page Services



  • Sequences
  • 24/7 support
  • Push notifications
  • Help desk and live chat
  • Drag and drop builders to create landing pages
  • SMS and email marketing to 250 contacts per month

Pricing: EngageBay offers a free plan and three advanced paid plans that scale with your business demands and start at $12.74 per user per month. 


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04. Klaviyo

Klaviyo Services


Next on the list is Klaviyo. It's a powerful email and SMS marketing automation tool for e-commerce businesses. They offer personalized services and behaviour-based automation. 

For example, product announcements for VIPs, bargain shoppers receive discount emails, product line newsletters, and product suggestions sent based on quiz results. 


  • Segmentation
  • Automated A/B testing
  • Detailed customer profiles
  • 300+ pre-built integrations
  • Built-in forms and pop-ups
  • Drag-and-drop automation builder.
  • Personalized Product recommendations 

Pricing: Free plans are available to try, and paid plans start at $45/m.


05. SendinBlue

Sendinblue Home Page


SendinBlue is made for both beginner and pro marketers. It is primarily a digital marketing automation platform. However, it also offers sales CRM, email marketing, SMS marketing, WhatsApp marketing, and Live chat features. 


  • Reporting
  • A/B Testing
  • Lead scoring
  • Segmentation
  • SMS campaigns
  • Email heatmaps
  • Real-time statistics
  • Send Time Optimization.
  • Open and click-through reports.
  • Build mobile-friendly email campaigns.

Pricing: SendinBlue has an excellent free plan that offers up to 300 emails each day, unlimited contacts, and fundamental marketing automation features. Paid packages begin at $25 a month.


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How to choose the best marketing automation platform for business?

01. Identify Your Business Requirements and Budget

Focus, productivity and acceleration. These are the key benefits you gain from automation tools.

Consider your business requirements and invest in a tool that suits your budget.

Except for HubSpot, all the other tools are free marketing automation platforms.


02. Analyze the Software's Usability

Automation can be new to you. Therefore, we recommend using platforms with extensive tutorials, knowledge bases, and other customer support resources.

In addition, deploying automation is not easy. Hence, ensure that the software's user interface is user-friendly for you. Find screenshots of the UX to assess the complexity and usability of the tool.


03. Learn about the tool integrations

Using integrations, you can better utilize your tools and manage data.

Whether you're an SMB, B2B or E-commerce, there are always integrations you need to keep an eye on. 

So, ask yourself:

  • What other tool integrations do you need with your automation tool? 
  • How well does your current stack integrate with the marketing automation software? 

When you are aware of the integrations you need, you can make your decisions faster. 


04. Try a Demo

Next, contact the sales teams of each company to request a demo or sign up for free trial offers before making a final choice.

You can decide which aspects of a marketing automation product best suit your needs by trying it out before you buy it.



Key Takeaways

Finally, shift to an automation tool to ease the marketing processes, analyze user behaviour and maximize productivity. 

Before making a decision, consider the results you want for your business and the capabilities of the platform that could deliver the desired outcomes. 

Further, strategically automate the redundant tasks, and accelerate your daily marketing process. 


If you found this article helpful, explore our other articles.

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