Free Keyword Research Tools For SEO Beginners

Estimated reading time: 8 minutes

Search engine optimization (SEO) is an important part of any digital marketing strategy. It involves using keywords to improve the visibility of your website in search engine results pages and can be a great way to attract more customers and increase conversions.

However, keyword research can be difficult for SEO beginners who may not know where to start or which tools are suitable for finding effective keywords.

Fortunately, there are a number of free keyword research tools available that make it easy for even the most inexperienced users to find relevant, high-traffic keywords.

In this article, we will discuss some of these free keyword research tools and how they can help you get started with SEO quickly and easily.

Need to outsource SEO services? We can help you.

What are keyword research tools?

Keyword research tools are software applications that help marketers and SEO professionals uncover keywords and phrases that are relevant to their brand, product, or service in order to optimize content for search engine results.

These tools provide a diverse range of features that enable users to analyze search volume, competition level, keyword saturation, and audience interests.

What are the benefits of keyword research tools?

One of the major benefits of using keyword research tools is that it can save a great deal of time and money. It enables users to quickly identify, analyze, and compare key performance indicators such as search volume and competition level for each keyword.

More benefits of keyword research tools include:

  • Identifying high-value keywords to target in your content.
  • Analyzing competitors' keyword strategies.
  • Improving the relevance and quality of your content.
  • Increasing visibility on search engine results pages (SERPs).

What are the key features of keyword research tools?

Keyword research tools have a variety of features that enable users to analyze multiple aspects of their target keywords. These features include keyword suggestions, search volume estimates, competition level estimation, keyword saturation, and audience interests.

Keyword suggestions

Keyword suggestions help users find new keywords or topics related to their product or service. This feature helps them identify those keywords with the highest search volume and those with low competition levels.

Search volume

Search volume estimates help users determine how often a keyword or phrase is used in search engine queries. This allows them to prioritize their efforts on words that have higher search volumes, as they are likely to generate more traffic and leads.

Competition level

Competition level estimation helps users understand which keywords have the lowest competition levels. This allows them to focus their content creation efforts on those words and boost their chances of ranking higher in search engine results.

Keyword saturation

Keyword saturation helps users understand how often a keyword is used in content across the web. This feature can be used to identify opportunities for optimizing existing content with more relevant keywords.

Search intent

Finally, audience intent allow users to identify what topics their target audience is searching for. This helps marketers and SEO professionals create content that is highly relevant to their customer segments and improve user engagement.

Best Free Keyword Research Tools

01. AnswerThePublic

Answer the public

AnswerThePublic is a wonderful tool to see unfiltered search insights. Following the entry of your search term(s), a list of questions connected to that subject is displayed. When users query who, what, where, when, why, and other inquiries, the answers are displayed in a visual display.

It's a great method for coming up with keyword suggestions and determining what your potential consumers are interested in. The data is available for download as a list or a graph.

One drawback of this tool is that you have to carefully consider each phrase you search because there is a limit of 3 free searches per day.

02. Ahrefs Keyword Tool

Ahrefs free keyworrd research tool

One of Ahrefs' free tools is the Ahrefs Keyword Generator. Ahrefs is a well-known SEO software. It will retrieve the top 100 keyword suggestions from its database of more than 8 billion keywords from more than 170 nations after you enter any desired term or phrase.

The Keyword Generator shows the following for each keyword phrase:

  • Search volume
  • A scale of 1 to 100 for keyword difficulty
  • When was this result last updated?
  • A set of inquiries pertaining to your search keyword
  • Find long-tail keywords, focus on less popular terms, and narrow down your search by area or search engine.

In addition to the free Bing, YouTube, and Amazon tools on Ahrefs, the Keyword Generator also uses Google as its source of keywords.

Ahrefs offers its free SERP service on a separate page, unlike several freemium businesses that include the SERP results in the keyword search tool.

You can conduct an unlimited number of searches using Ahrefs Keyword Generator's effective and beneficial free service without creating an account.

It does not, however, allow you to download your results unlike other apps offer. Additionally, you must show you are not a robot with each new search because the free service does not allow you to create an account.

03. Keyword Magic Tool by SEMrush

SEMrush keyword magic tool

The SEO juggernaut SEMrush offers a number of free tools and Keyword Magic Tool is one. Make an account and choose Skip Trial to have access to their free tools. Later on, if you'd want, you may always sign up for the paid service.

You have access to more than 20 billion keywords using the Keyword Magic Tool from more than 120 different geographic databases.

Free reports consist of:

  • Amount of monthly searches
  • Competition among paid advertisers, or competitive density
  • The difficulty of a certain keyword (the challenge of being in Google's top 20 results)

In addition, the Keyword Magic Tool offers some beneficial organizing and sorting capabilities. You can use filters to extend or narrow your search, arrange terms into topic-specific subgroups, and easily export your results. You can view related keywords based on topic, semantic similarity, or terms with similar wording.

Moreover, you are only permitted to do 10 searches per day using SEMrush's complimentary features with the free account.

Read More: B2B SEO Tools: How to Choose the Best One for Your Business?

04. Ubersuggest


Next, we have Ubersuggest by the famous marketer, Neil Patel. Ubersuggest's free edition offers a plethora of knowledge. It shows the search volume, SEO difficulty, paid difficulty, and CPC when you enter a search query.

It indicates how many backlinks you would have to have in order to be on Google's first page for that keyword phrase right underneath that display.

You can see lists of potential keywords and page content suggestions as you scroll down.

Furthermore, related blog names are displayed in the list of page content suggestions. You can quickly check how many readers click through to and share each item. Most of your data reports can be exported to CSV for saving and sorting.

Ubersuggest is a free Chrome extension that makes it simple to view data directly on the SERP.

Your use of the free version is restricted to 3 keyword searches daily and one website.

05. Moz Keyword Explorer

Moz keyword planner

Moz Keyword Explorer is a well-designed keyword research tool. For each keyword, you can view the monthly volume, organic difficulty, organic click-through rate (CTR), and priority score.

The tool shows the organic CTR or how often searchers click on one of the results after searching online for a query/keyword. The priority score combines the volume, opportunity, and difficulty to give you a straightforward value that indicates how probable it is that you will rank for that keyword term.

For each term, Keyword Explorer provides a large list of keyword ideas that are both relevant and with a high monthly search volume.

The free search results also contain a SERP analysis, which provides you with a list of 10 specific pages that are in the top 10 for your desired phrase. Their title, URL, page authority, domain authority, number of links pointing to the page, and number of links pointing to the parent domain are all visible. Results can be easily downloaded into a spreadsheet.

The free account's 10 query cap per month is a drawback.


Overall, there are numerous keyword research tools available to choose from. Each of them offers unique features and benefits that can help marketers uncover valuable insights about their target audience’s search intent.

Whether you're looking for a free tool or one with more advanced capabilities, the options discussed in this article should provide something suitable for any budget.

While Moz Keyword Explorer does offer an impressive array of features, its 10 query cap per month could be limiting depending on your needs.

Ultimately, it's important to consider what type of data is most useful and relevant for achieving your marketing goals before selecting a keyword research tool.

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